Analyse how our brand is positioned in the market and crystallise targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Coach the team and get the best from everyone
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Graduates with 5 years & above with experience in the Strategy function in a reputed advertising agency.
4-5 years background in consumer research & insight mining in a research agency
Should have good quantitative skills as well in terms of ability to grasp and understand pricing, margins etc for the products.
Also should have willingness to travel to North – any reservations on this front is non-negotiable.
Should have worked on FMCG brands for a minimum of 2 years.
There will be communication and activation involved, like every brand role in OK Foods, it will be innovation heavy and sales interface led role – so the same needs to be communicated to the candidate.