Jobberman to Develop Nigerian e-Commerce Sector Through Behavioural Profiling

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Jobberman, the single largest job placement website in sub-Saharan Africa in a press conference on Wednesday, April 7 2021, announced its partnership with the USAID funded Alliance for eTrade Development II (eTrade Alliance) to help drive the development of Nigeria’s thriving e-commerce industry.

The #FindYourDigitalSuperPower campaign is set to conduct behavioural profiling on 24,000 young people aged 18-35 and 1,000 employees in the formal and informal e-commerce sector. The aim of the program is to determine how to maximise unique behavioural traits and skills required to boost the booming digital space.

Jobberman will pilot technology on its platform that is designed to profile four categories of individuals in the e-commerce sector, in order to help large structured organisations and informal businesses optimise their talent. The key indicators of these behavioural profiles will determine team developmental opportunities and gaps, understanding of team dynamics, adapted hiring processes for improved workplace productivity and discovering hidden talents within existing employees. The goal is to create an industry of streamlined successful roles that can be matched against the profiles established in the behavioural analysis. 

E-commerce spending in Nigeria is set to reach US$6.1m by the end of 2021 and as more consumers navigate to online shopping due to the pandemic, spending is projected to hit US$9.5m in revenues by 2025. The fast growing youth population, which makes up half of the country’s total population, is expected to power the digital marketplace with close to two million joining the labour force per year. The Jobberman and USAID eTrade Alliance partnership is geared to ready the labour market for such growth by identifying strengths and developmental opportunities within the sector, providing the benchmark and supporting resources  to allow its potential to be realised.

Rolake Rosiji, CEO of Jobberman Nigeria, says, “We are excited to be collaborating with the USAID eTrade Alliance on this timely campaign which is very much in line with our initiatives to advance the digital landscape of Nigeria – we are introducing assessment for digital skills developers, UX designers, and many more. The emerging e-commerce industry sums up the entrepreneurial energy of Nigerians, which this campaign will build on; by using our innovative technology to transform businesses from a talent perspective. We are looking forward to seeing the results from the behavioural profiling exercise, which will help to enhance business transformation, especially for digital SMEs.”  Jobberman wants to help find the next leaders of companies such as Paystack, Slot, Flutterwave, Konga, Jumia, Wakanow, Travelstart, AND many more.

Influencers in Nigeria are sought after by global brands and run shops from their instagram. We all know the story of Uche Pedro at Bella Naija, and many other online blogs, shops, business owners. Also the growth of business entrepreneurs such as Tricia Biz, Money Africa and the Green Investment Club. Behavioural profiling will help identify the unique personality attributes that can help young people become e-commerce leaders ( identifies opportunities or supports others)

eTrade Alliance Project Director Anne Szender echoed Ms. Rosiji’s sentiments stating,  “the eTrade Alliance is excited by this opportunity to leverage the skills and expertise of our Alliance partner Jobberman to improve labor market matching in the fast growing digital commerce sector. Through this innovative pilot we will gain insight into the key traits and skills that are critical for workers in the digital commerce space; information which can inform the design of future workforce development and job matching programs, creating long-term economic impacts for job seekers, SMEs, and their communities.

With over a decade in the recruitment business, Jobberman has used its platform to develop job seeker skill sets and identify gaps in the labour market. The partnership with the USAID eTrade Alliance reinforces Jobberman’s efforts to empower individuals across Nigeria with the training and skills they need to succeed. 

Bukola Okikiolu
I'm passionate about managing and growing brands in the digital space. I do this by creating engaging content that ultimately lead to conversion, and crafting copy that inspire action.