Samod Biobaku is a Nigeria-based writer and blogger. Samod has written and edited for The SUN, Punch, Newswatch, Ringier Nigeria, Bigsam Media, Nigerian Bulletin, Simply SAMAD, Swish Interativ, Hello Nigeria, National LIFE, iCampus, PottersPerspective, Private Property and Cheki

D’banj: The Man Behind the Brand

In 2001, D’banj, Nigerian songwriter and singer was working as a security guard. But, 16 years down the line, he has had huge endorsements with brands like Bank of Industry (BOI), Globacom, Heritage Bank, Beats By Dre and Ciroc. The question is, how did a security guard become the richest Hip Hop artiste in Nigeria?

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Corporate Branding For Employers: Why is it Crucial?

Did you know that colour increases brand recognition by up to 80%? This is because brand colour forms a part of your brand and this underscores why you need to strengthen your company’s corporate branding. There are several benefits you derive from a robust culture of corporate branding. Let’s take a look at how you

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5 Personal Branding Books You Would be Glad You Read

Personal branding helps you stand out. It sets you apart from others in your company or industry and this is precisely where you want to be as a professional. Strengthening your personal brand takes a lot of work but it helps you build trust in the hearts of your followers, fans, colleagues or peers. Reading

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7 Mentoring Relationships Involving Nigerians

Famous author, John Maxwell once said that one of the greatest values of mentors is the ability to see ahead what others cannot see and to help them navigate a course to their destination. Over the years, several relationships between mentors and their mentees all over the world have not only proven this to be

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Mentoring in the Workplace: The Key Benefits

As an employer, you must understand how mentoring affects your employees, especially at the workplace, and how to use it to your advantage. What is mentorship and Mentoring? Mentorship is a relationship where a more experienced or more knowledgeable person guides a less experienced or less knowledgeable person. In the workplace, mentoring is an employee

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How to Hire in 4 Days

Before you hire in the current job market, you need to have a solid grasp of trends and how they affect on the competence and selection of candidates. As an employer, this gives you a better understanding of how to recruit the best talents in Nigeria. This formed the crux of the recent webinar anchored

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Extra Skills That Make It Easier to Land a Job

Did you know that about half of the university graduates in Nigeria cannot find jobs? A study has shown that 47% of the country’s university graduates are unemployed in Africa’s largest economy. It does not come as a surprise that employers in Nigeria have attributed the problem to the quality of university education and have

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How to Develop Your Career Skills After You Get a Degree

To enjoy a flourishing career, you need the necessary skill-set that the modern workplace demands. A university degree simply helps you get one foot into the job but to excel and enjoy career growth, you need to develop a range of hard and soft skills. There are several ways to improve yourself, which include both

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Expert Tips on How to Stand Out in the Current Job Market

Insights to Help You Excel in the Modern Job Market Trends have a direct impact on your ability to get hired as well as your ability to recruit qualified candidates. What this means is that regardless of whether you are a prospective employee you need to have a firm grasp on what obtains in the

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How to Attract and Retain Future Workforce

Effective Ways to Attract and Retain Talent For the Future Previously, all you needed to attract the best talent to your organisation was a healthy remuneration package and job security. Fast forward to modern times and things have changed. The way employees work as well as the things that they consider important when sizing up

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