Understanding International Marketing

Jobberman Learning

Price: N60,000

Course Specifications

Mode of study : Offline

Location : To be communicated

Duration : Anytime

Date: To be Announced Later

Course Description

International Marketing is the practice of marketing principles by industries in one or more countries across the national borders. This course would briefly introduce international marketing with explanation on the basic concepts, strategies and challenges faced by company engaged in it.

Course Outline

  • Introduction to International Market
  • Objectives
  • Basic Modes of Entry
  • Characteristics
  • Scope
  • Advantages
  • Tasks
  • World Trade
  • India's Foreign Trade
  • MNCS Characteristics
  • International & Domestic Marketing
  • Product Lifecycle
  • EPRG Framework
  • Major Factors
  • Political Risk
  • Gatt
  • Policy Framework
  • Market Segmentation
  • Market Selection
  • Marketing Mix
  • Branding
  • Pricing Strategies

Price: N60,000

Receive a free course outline

For enquiries call 08139859990, 08086660967, 08129123104 or send an email to learning@jobberman.com


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Resource Person

Miss Sheila Ash Nelson

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