Digital Marketing Manager

Patwith Consult

Apply for this job   

Share this job:


We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting, and sets budgets for ad campaigns.

In the long run,  you should be able to promote our brand and ensure our customers stay in touch with our company updates.



Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.



  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimising landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g. Atlas)
  • Experience in setting up and optimising Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.



Patwith Consult

Job Level

Manager (Staff Supervisor/Head of Department)




Marketing / Advertising / Communications

Job Type


Minimum Qualification


Preferred Years of Experience

5 - 7 years


₦220,000.00 ‐ ₦250,000.00 per month

Application Deadline

1 week from now