Business Development Manager


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Job Description

He/she is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients (via online or offline). They must then plan persuasive approaches and pitches that will convince potential clients to do business with the company. They must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. They are also required to grow and retain existing accounts by presenting new solutions and services to clients.


Strategic planning is a key part of this job description, since it is the business managers responsibility to develop the pipeline of new business coming in to the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the companys competitors.


The main duties of the Business Development Manager is summarized as follows:

New Business Development

Prospect for potential new clients and turn this into increased business.

Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities.

Meet potential clients by growing, maintaining, and leveraging your network.

Identify potential clients, and the decision makers within the client organization.

Research and build relationships with new clients.

Set up meetings between client decision makers and companys practice leaders/Principals.

Plan approaches and pitches: Work with team to develop proposals that speaks to the clients needs, concerns, and objectives.

Participate in pricing the service.

Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately.

Present an image that mirrors that of the client.


Client Retention

Present new products and services and enhance existing relationships.

Work with technical staff and other internal colleagues to meet customer needs.

Arrange and participate in internal and external client debriefs.


Business Development Planning

Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.

Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.

Using knowledge of the market and competitors, identify and develop the companys unique selling propositions and differentiators.


Management and Research

  • Submit weekly progress reports and ensure data is accurate.
  • Ensure that data is accurately entered and managed within the companys CRM or other sales management system.
  • Forecast sales targets and ensure they are met by the team.
  • Track and record activity on accounts and help to close deals to meet these targets.
  • Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
  • Ensure all team members represent the company in the best light.
  • Present business development training and mentoring to business developers and other internal staff.
  • Research and develop a thorough understanding of the companys people and capabilities.
  • Understand the companys goal and purpose so that will continual to enhance the companys performance.


Competency and Skill Requirements

  • Good understanding of the Laundry industry.
  • Strong understanding of the dynamics of the peculiar markets/customer environments in which the Company plays i.e. photography
  • Strong knowledge of market/ industry analysis, practices, techniques/ methodologies and tools.
  • Appreciation of concepts in business development.
  • Good knowledge and understanding of the operations, product and services and internal workings of Laundry and Dry Cleaning business.
  • Ability to think strategically and holistically and to appreciate the systemic impact of various policies, issues and solutions
  • Political correctness, maturity, tact and an ability to foster and maintain relationship with customers and other stakeholders.
  • Strong business acumen and ability to identify and convert opportunities.
  • Ability to perform financial analysis
  • Ability to manage multiple stakeholder relationships and priorities
  • Good supervisory and people management skills.
  • Good entrepreneurial orientation.


Other Skills and Qualifications

Networking, Social Media Savvy, Persuasion, Prospecting, Public Speaking, Research, Writing, Closing Skills, Motivation for Sales, Prospecting Skills, Sales Planning, Identification of Customer Needs and Challenges, Territory Management, Market Knowledge, Meeting Sales Goals, Professionalism, CRM, and Microsoft Office.




Job Level

Experienced (Non-Manager)




Sales/Business Development

Job Type


Minimum Qualification


Preferred Years of Experience

5 - 7 years


₦150,000.00 ‐ ₦200,000.00 per month