What does a public relations officer do?
Public relations executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
- planning publicity strategies and campaigns
- writing and producing presentations and press releases
- dealing with enquiries from the public, the press, and related organisations
- organising promotional events such as press conferences, open days, exhibitions, tours and visits
- providing clients with information about new promotional opportunities and current PR campaigns progress
- analysing media coverage
- commissioning or undertaking relevant market research
- liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
- designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.
Qualifications and training required
A degree in any subject is acceptable, although English, management, business or media studies, marketing or behavioural sciences may be preferred by some employers. A PR postgraduate qualification can also be helpful and work experience gained within the PR, marketing, fundraising, events promotion, or journalism trades may also be beneficial in your applications.
Key skills for public relations officers
- Excellent communication skills both orally and in writing
- Excellent interpersonal skills
- Good IT skills
- Presentation skills
- Ability to prioritise and plan effectively
- Awareness of different media agendas
NB-FOR LAGOS RESIDENTS ONLY
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