As marketing Executives, you must make it easy for customers to find out about your hotel. Your website should include up-to-date guest information on hotel facilities and rates, travel and location with detailed information on meeting facilities for event organizers. Post hotel details on destination websites and online booking sites to increase reach to your target audience. Collaborating with other meeting venues to offer their delegates accommodations or meeting space to give access to other potential customers.
Promotion/ Segment Marketing
Developing promotions is an essential part of hotel marketing. You need to increase occupancy during times of the year when bookings are low. Identify special events such as wedding ceremony,child dedication/ naming, Church service, birth day party, political meeting,Book launching, corporate training and seminar to attract more revenue . You will market the conference rooms, the pool side , the open space , you need to fill them when events are not taking place. Consider offering meeting rooms to local businesses for short-term use.
To build a stable revenue base and ensure high levels of repeat business, you need to develop strong customer relationships. A customer loyalty program that rewards customers who book regularly will benefit your hotel and your customers. Target the program at individual guests or at corporate customers who require regular meeting facilities or accommodation for large numbers of traveling staff or visiting customers.
As marketing manager you will work closely with other members of the hotel management team to identify marketing priorities. Review future booking levels to plan dates for promotions to increase occupancy rates. Work with the event management team to schedule marketing to attract additional conferences and events. Share the results of customer satisfaction surveys and customer reviews with the customer service team to enhance standards of customer care.