Category Brand Manager, Candy

Mondelez International

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Mondelez International, Inc. (NASDAQ: MDLZ) is a whole new company reimagined with a single focus in mind: create delicious moments of joy by sharing the world’s favorite brands.

 

Job Description:

Supports the execution of category activation marketing strategy/plan within the cluster/ market. The role leverage links between the cluster/market and the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation

 

Responsibilities:

  • Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
  • Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
  • Implements the IMC programs, working with  BU category activation , agencies, and drive local adaptation of brand  communication
  • Manage connection & media planning and buying locally
  • Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership  to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
  • Manages required investment, prioritization, resources and enablers in order to deliver category targets
  • Collaborates with the Equity &Innovation teams to develop  insight led and  strategically relevant communication that drive brand health and  category growth within the cluster/market
  • Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
  • Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
  • Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.
  • Typically works with a timeframe for less than 12 months

 

 

Qualifications and Requirements:

  • University degree
  • Excellent Knowledge of English language
  • Strong PC literacy (Excel, PP)
  • Strong people management skills
  • Communication skills
  • Idea Leadership and Drive for Results
  • Handling Complexity, problem solving, analytical and conceptual skills
  • Business Acumen, Organizational agility
  • Project leadership skills
  • Strong planning skills
  • Experience
  • Minimum of 5 years’ experience in blue chip multinational FMCGs in Brand Management
  • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
  • In-depth understanding of consumer needs
  • Influencing senior teams.

This job originally appeared elsewhere.

Summary

Company

Mondelez International

Job Level

Manager (Staff Supervisor/Head of Department)

Location

Lagos

Specialization

Marketing / Advertising / Communications

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

5 - 7 years