Merchandiser - Other Areas

British American Tobacco (BAT)

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British American Tobacco is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.

Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.

If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.


Job Purpose and Key Deliverables

  • You will be a member of the Trade Marketing & Distribution department, which is responsible for the implementation of the route to market strategy.
  • This includes ensuring product availability, visibility, volume, margin, quality and retail pricing are properly implemented and monitored.
  • The job is also about the identification of new opportunities and the initiation, development and deployment of trade programmes.




  • Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area
  • Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager
  • Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)
  • Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.
  • Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMS as a guide
  • Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.
  • Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory
  • Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.




  • Candidate must have an OND degree from any reputable polytechnic.
  • Should have basic Selling, negotiation, and influencing skills.
  • Knowledge of developing and maintaining relationships with consumers, retailers, and semi-wholesaler
  • Knowledge of redistribution concept, business reporting, and communication
  • Fluency in English
  • Driving skills.
  • Desirable Requirements:
  • Knowledge of Rural towns and road networks is desirable
  • Understanding of the local languages in territory is a plus

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British American Tobacco (BAT)

Job Level

Experienced (Non-Manager)




Sales/Business Development

Job Type


Minimum Qualification


Preferred Years of Experience

1 - 3 years