Brand Manager

Confidential

Apply for this job   

Share this job:


This job listing has expired! Click here to view the latest FMCG jobs in Nigeria

 

Responsibilities

  • Analyse how our brand is positioned in the market and crystallise targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

 

Requirements

  • Graduates with 5 years & above with experience in the Strategy function in a reputed advertising agency.
  • 4-5 years background in consumer research & insight mining in a research agency
  • Should have good quantitative skills as well in terms of ability to grasp and understand pricing, margins etc for the products.
  • Also should have willingness to travel to North – any reservations on this front is non-negotiable. 
  • Should have worked on FMCG brands for a minimum of 2 years. 
  • There will be communication and activation involved, like every brand role in OK Foods, it will be innovation heavy and sales interface led role – so the same needs to be communicated to the candidate. 

 

Summary

Company

Confidential

Job Level

Experienced (Non-Manager)

Location

Lagos

Specialization

Marketing / Advertising / Communications and Research

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

5 - 7 years