Growth & Marketing Associate/Manager

Cafe Neo

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Hello Lagos!

 

WHO ARE WE?

Cafe Neo is a new-age, Naija born-and-bred retail group. If you haven't heard of us before, we're aiming to be Africa’s favourite coffee chain.

 

After three very successful years, Neo is now Nigeria’s largest and fastest-growing coffee chain with 10 upscale outlets in Lagos. We believe the potential for Neo in Nigeria is huge, and are expanding rapidly to unearth it. By selling the finest African coffee in our shops and select retail outlets, first in Nigeria and then further afield, we’re bringing proper African coffee to African consumers, one cup at a time.

Neo is a home to Nigeria's most forward-thinking minds, and we're building the world-class team that our community deserves. Whether we're pushing for operational excellence, crunching data to guide our growth efforts or optimising the UX on our mobile ordering app, the team spends each day working to solve new problems.

 

WHAT IS YOUR MISSION?

To ensure Cafe Neo is doing an amazing job at retaining existing customers and acquiring new ones

 

WHY DOES THIS ROLE EXIST IN A NUTSHELL?

  • We know (and you should, too!) that no great company is built on crap retention and unsustainable CACs
  • We are here to harness the full power of today's technologies, and that includes having a beastly digital presence

HOW?

Analysing Neo's existing data to understand how we're currently performing across engagement, retention & acquisition

Proposing creative strategies to improve that performance

Implementing!

 

WHEN DO I KNOW I’M WINNING AT THAT?

  • Our retention numbers are steadily increasing with each cohort, and reaching targets
  • Our retention engine is fully optimised and essentially fuels itself
  • The company's brand awareness grows in line with objectives, and is aligned with internally-agreed positioning
  • The number of new customers is increasing month-on-month
  • Engagement levels with customers are very high and ever-improving

 

WHAT SKILLS SHOULD I BRING TO THE TABLE?

  • Strong understanding of new-age, technology-optimised businesses & business models (forget about Blockbuster, think Netflix. Forget UPS, think Postmates)
  • Strong understanding of digital media/social media/UX/CX
  • Ideally, you will be comfortable analysing data
  • Strategic & creative mindset
  • Great written and spoken English (& pidgin!)

Desirable: graphic design

 

WHAT SHOULD MY BACKGROUND BE?

No specific requirements. Your mindset is most important

WHO SHOULD I BE?

  • You spend a lot of time annoyed by the lack of exciting roles like this in Nigeria
  • You aren't constrained by what exists today, but are motivated by the changes that will build a better tomorrow
  • You spend your free time keeping up with global trends and figuring out how they are relevant to the Nigerian market
  • You are not one to sit and dictate. You are a doer.

 

WHAT CAN YOU EXPECT FROM US?

  • To work directly with the CEO on crafting the vision for your functional area
  • The opportunity to make key decisions in a real business, that will affect real customers, and generate real revenues
  • A unique set of workspaces to work from across Lagos
  • The chance to bump heads with young, high-potential, dynamic colleagues with very interesting backgrounds

Summary

Company

Cafe Neo

Job Level

Manager (Staff Supervisor/Head of Department)

Location

Lagos

Specialization

Marketing / Advertising / Communications

Job Type

Full-Time

Minimum Qualification

Degree

Preferred Years of Experience

Salary

₦50,000.00 ‐ ₦200,000.00 per month