CT Value Product Marketing Manager

GE Nigeria

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GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.

We are recruiting to fill this position 


Role Summary/Purpose:

  • Africa CT Value Product Marketing develops a regional product/portfolio strategy including positioning, market segmentation, targeting and installed base retention.
  • This position is responsible for generating growth in the CT Value portfolio in Africa through demand creation, installed base retention and funnel acceleration in partnership with Field Marketing; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.



  • Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share position.
  • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
  • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
  • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
  • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD/WWPP) .
  • Validating global value proposition and messaging and adapt for regional use.
  • Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.
  • Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
  • Developing and supporting product-specific KOL’s and advisory boards.
  • Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
  • Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
  • Training direct / indirect sales channels.
  • Identifying and establishing reference and show sites.
  • Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
  • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
  • Providing commercial teams product knowledge in product use, differentiation, positioning and pricing


Qualifications and Requirements: 

  • Bachelor’s Degree in Marketing, Business Administration or related field
  • Minimum 5+ years’ experience in marketing, product marketing or related field
  • Leadership skills to lead teams and shape/lead growth vision and marketing strategy
  • Prior experience in a leadership role with direct reports
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams
  • Excellent oral and written communications skills
  • Ability to motivate and lead a team of direct reports
  • Strong analytical and process skills


This job originally appeared elsewhere.



GE Nigeria

Job Level

Experienced (Non-Manager)




Marketing / Advertising / Communications

Job Type


Minimum Qualification


Preferred Years of Experience

5 - 7 years